Tracking Insights
Data-driven articles on affiliate tracking gaps, signal fidelity, and the real cost of broken attribution.
The Refund Problem Nobody in Affiliate Marketing Talks About
Refunds aren't a bookkeeping issue. They're an algorithmic training problem. Here's the math on how unsynced refunds compound across campaigns and why almost no tracker fixes it.
I Compared How Many CAPI Signals 6 Trackers Actually Send. The Gap Is Alarming.
Most trackers send 3-5 signals to Meta CAPI. Meta supports 15. Here's what that gap costs you in EMQ scores, ad costs, and wasted budget.
Your Best Campaign Is Your Worst Campaign. Here's the Math.
Campaigns ranked by gross ROAS aren't ranked the way you think. When you subtract refunds, chargebacks, and late declines, the order flips. Here's how to see it.
Your Tracker Reports $10K. Your Bank Says $8.2K. Here's Where the Money Goes.
The gap between reported revenue and actual bank deposits isn't fraud. It's structural. Here's the math on refund leakage, cross-device attribution failures, and partial CAPI signal delivery.